Volvo Cars

VOLVO CARS

For this edition of the Volvo Ocean Race Volvo Cars have released three special edition models, the V70, XC70 and the XC90. The exterior and interior are inspired by sailing and Volvo Ocean Race.

Karin Bäcklund, Director Volvo Ocean Race at Volvo Cars, believes the common links between the Volvo Ocean Race and Volvo Car’s core philosophy makes a commercial union between the two a logical choice. She said, “We believe it is good for the brand to be linked to the ocean race as it represents many of the attributes we try to represent with our products. The race is about adventure, excitement and performance and that is what we want to achieve with our products. We want to infuse our brand with emotions, and the Volvo Ocean Race is all about human drama and emotions. There are also parallells between the race and the Volvo Cars brand with regards to the importance we place on safety, environmental care and premium quality and technology.”

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