For specific enquiries or to request a presentation about these opportunities, please contact:

Email: commercial@volvooceanrace.org
Phone +44 1489 564 555

What is it?

The Volvo Ocean Race is the ultimate mix of world class sporting competition and on the edge adventure, a unique blend of onshore glamour with offshore drama and endurance.(Watch video)

It takes over nine months, covers nearly 39,000 nautical miles of the globe's most treacherous seas raced over 11 legs, the 2008-2009 race will visit 12 ports around the world and incorporate eight inshore races, and eight 'pro-am' races.

The teams comprise professional sportsmen and women at the top of their game. The race requires their utmost skill, physical endurance and competitive spirit as they race from continent to continent in an easterly direction around the world.

The Volvo Ocean Race 2005 - 2006 was the most successful round the world race to date, firmly establishing the event as one of the world's premier sporting events.

In 2008-09, it will build on its 33-year foundation by creating the platform to find the most consummate, all-round racing team the world has ever seen.

For the first time in the event's history, the race will look at visiting new ports along a new route that may include ports in India and Asia.

Building on the enormous success of the in-port racing in 2005-2006, the in-port racing in 2008-2009 will again bring the spectacular performance of the Volvo Open 70 to the ports and with points counting towards 20% of the overall result, will be great for the public, sponsors and media alike.

The new ultra high-tech Volvo Open 70 set new benchmarks and redefined elite ocean racing high-performance racing. Modifications to the Volvo Open 70 rule will refine the boat to ensure it is as quick and dynamic as any boat previously sailed in the race.

Established in 1973 as The Whitbread Round the World Race, the Volvo Ocean Race is undeniably the world's premier global race and arguably the most challenging sporting event in the world. It is the ultimate in human endeavour, and it will always demand faith, trust and respect among team-mates. It is life at the extreme and will always remain so.

Sponsor Proposition

Key Facts

• Television coverage producing a cumulative audience of 2.0 billion viewers.
• Print media coverage of over 15,000 published articles in 11 territories, creating in excess of 686 million unique readers
• Over three and a half million unique visitors to the official website
• More than a billion listeners to radio race coverage
• 200% - 300% return on investment on media exposure alone for syndicates
• High socio-economic grouping with 37% of those aware of the race categorised as ABC1
• Awareness of competing teams increased by up to 30%
• Proven track record as a business to business and internal engagement tool

What the race offers

• Extensive global media coverage
• Enhanced definition, differentiation and exposure for a brand
• Global sales opportunities
• Premium and 'money can't buy' business to business opportunities
• Customer relationship marketing
• Internal engagement programmes

Investing in the race

• Team sponsor
• Race partner
• Race sponsor
• Race supplier

The Volvo Ocean Race is one of the most exciting and effective sports marketing opportunities available anywhere in the world. The event offers unique opportunities as a platform for delivering on a wide range of strategic business objectives whilst making real and measurable impact on the bottom line.

With a media strategy focused at the non-sailing audience and significant changes to the race format and a new course involving new ports along a new route, the offering from the Volvo Ocean Race 2008-2009 will be stronger than ever before.

For more information please contact:

Email: commercial@volvooceanrace.org
Phone +44 1489 564 555