Volvo Car Corporation does exactly what it says on the tin: makes cars. In fact for this Volvo Ocean Race alone they have released three special edition models, the V70, XC70 and the XC90.

Johan Bexell, Sponsorship and Corporate Events Director of VCC, believes the common links between the Volvo Ocean Race and Volvo Car’s core philosophy makes a commercial union between the two a logical choice. He said, “We believe it is good for the brand to be linked to the ocean race as it represents many of the attributes we try to represent with our products. The race is about adventure, excitement and performance and that is what we try to achieve with our products.”

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